The Importance of Anchor Text in Back-links

[lbmn_commentscount]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

[lbmn_postpagination]

[lbmn_authorbio]

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

The different types of data

Lorem ipsum dolor sit amet, cibo mundi ea duo, vim exerci phaedrum.…
Continue reading

Tech experiences that connect us

Lorem ipsum dolor sit amet, cibo mundi ea duo, vim exerci phaedrum.…
Continue reading

What is MVP in software development?

Lorem ipsum dolor sit amet, cibo mundi ea duo, vim exerci phaedrum.…
Continue reading

What is Staff Augmentation?

Lorem ipsum dolor sit amet, cibo mundi ea duo, vim exerci phaedrum.…
Continue reading

A quick solutions for problem

Lorem ipsum dolor sit amet, cibo mundi ea duo, vim exerci phaedrum.…
Continue reading

The different types of data backups

Lorem ipsum dolor sit amet, cibo mundi ea duo, vim exerci phaedrum.…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading